Anti Child Abuse Campaign

Anti child abuse campaign
Deliverables : Outdoor ads, Transit ads, TV, rooftop ads, guerilla and ambient ads

The colours black and red are mainly used in this campaign. The campaign is directing at target audiences' emotions. Using visuals of children, straight in the face impact. The feeling of helplessness and hopelessness are portrayed in all the advertisements.

Outdoor Ad :

Roof top ads :


Transit Ads :
Placed on long buses with ' accordian ' folds in the middle, to look like there is a motion of the hands abusing the child. An exaggerated size of the hand is shown, compared to the small of the child.



Guerilla :

Life sized cages at prime areas. Target audiences will be attracted to walk into the cages and take the badges dangling from a string inside the cage. They can also feel the emotional disturbance of a child that is being abused and trapped inside the 'cage'.




Setup day :
My campaign deliverables are all portrayed in a life sized cage, put together and painted specially for the setup day. The cage somehow represents the guerilla marketing whereby target audiences will walk into the cage and feel the trapped feeling of a child. A P-O-P child board will be placed strategically at the bottom, the child board looks like a child hugging her knees from far.